According to sale consultants, the discounted Ford EcoSport cars are all produced in 2019, while the new 2020 version of this B-class urban SUV still has no sound.
Recently, all sales consultants simultaneously offered Ford EcoSport a deep discount with accessory gifts or body insurance. As a reference, the reduction of dealers for this B-class urban SUV is uneven due to different policies. However, a dealer in Hanoi applied a quite deep discount for this model, up to 90 million for Ambiente AT version, the price drops from 569 million to 479 million; Titanium 1.5 version reduced by 30 million to 618 million and the highest-end Titanium 1.0 only reduced 20 million, to 669 million.
This reduction makes many users think that dealers are “Clearance sale” the old version to prepare for the 2020 upgrade of Ford EcoSport, but according to a sales consultant, his agent has not received the distribution plan from Ford Vietnam yet. Previously, Ford EcoSport 2020 was spotted on Hai Duong street where Ford’s factory is located. It is known that at this slight upgrade, Titanium versions of Ford EcoSport 2020 will be added Cruise Control, LIM speed limitation and Sync 3 entertainment system updated to the latest version 3.4. At the same time, spare tires outside of the body will be folded traditionally. In addition, it is expected that the proposed retail price of Ford EcoSport 2020 will not change compared to the previous one, which means that the price will remain at 545-689 million VND.
In addition to the deep discount to “Clearance sale”, the dealer launched a great deal for Ford EcoSport 2019 in March 2020 to help this model increase its competitiveness in the B-class urban SUV segment when Hyundai Kona is entitled to discount of 40 million dong by TC. In last low season February, sales of Ford EcoSport only reached 138 cars while up to 458 Hyundai Kona were delivered to customers.
Once the dominant product of the B-SUV segment, Ford EcoSport is no longer able to compete with Hyundai Kona despite having the cheapest price in the segment. There are even months when this model from the US brand is surpassed by Honda HR-V – the only product in the import segment, not assembled in the country.