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Home > Automotive companies' activities > GM EXITS LARGE-SIZED SEDANS, DISCONTINUING CHEVROLET IMPALA (01/03/2020)

GM EXITS LARGE-SIZED SEDANS, DISCONTINUING CHEVROLET IMPALA (01/03/2020)

Following the Cruze, the large-sized sedan Chevrolet Impala has been discontinued in NA market, allowing more space for the Kia Cadenza and Toyota Avalon.

Back in March 2019, Chevrolet from GM had officially ceased production of the C-class sedan Cruze in American market. One year later, the Impala now suffers the same fate.

On 27/2/2020, the last Chevrolet Impala has been exported from Detroit-Hamtramck factory in Michigan, America. This event marks the exit of GM corporation from the segment of large-sized sedan in North America.

Similar to Chevrolet Cruze, Impala is among the 6 models to be discontinued by GM to cut costs and shift the company’s direction of development. Aside from Cruze and Impala, there were Buick LaCrosse, Chevrolet Volt, Cadillac CT6 and Cadillac XTS also ceased production in America.

Chevrolet Impala was discontinued due to bad sales in American markets during recent timeframes. Prior, the model had its own prime time with a whopping sales figures of 311,128 units in 2007. Over time, unfortunately, its number steadily slipped, down to only 156,797 units in 2013 and 75,877 units for 2017. Last year, Chevrolet Impala was disappointingly unable to sell 45,000 units in America alone.

The 10th generation of Impala although not as symbolic as its predecessors still received positive feedbacks. In addition, the new edition is improved greatly compared to the last 2 versions. However, times have changed, large-sized sedans are no longer more favourable over the likes of SUVs and crossovers.

After the discontinuation of Impala, Americans still have options of several other large affordable sedan options such as Chrysler 300, Dodge Charger, Nissan Maxima, Kia Cadenza or Toyota Avalon.

GM’s withdrawal from the segment in NA allows them to shift their manufacturing resources onto electronic vehicles at Detroit-Hamtramck. The corporation has invested 2.2 billion USD into the factory and set in up to produce the upcoming GMC Hummer EV. Speculations are that the model will officially be revealed on 20/5 and start mass production in Fall 2021.

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