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Home > Automotive companies' activities > VINFAST AIMS FOR AUSTRALIAN MARKET, MAKING PROGRESS IN THE ACQUISITION OF HOLDEN (27/2/2020)

VINFAST AIMS FOR AUSTRALIAN MARKET, MAKING PROGRESS IN THE ACQUISITION OF HOLDEN (27/2/2020)

According to the Motoring, Vietnam’s Vinfast has established their own headquarter in Melbourne, signing multiple contracts with Australian automobile managers and engineers. The brand also expressed interests in testing facilities and designs from Holden. This is likely Vinfast’s half-step in infiltrating the Australian market in the future.

The Vietnamese brand is confirmed to have put their technology facility in Melbourne city. The development can be described as relatively silent, which started back in December 2019; the facility is now known as Vinfast Australia. In addition, the brand had proceeded to acquire manpower as well as the Australian company. Albeit low-key, their movements are decisive to say the least.

Several Holden engineers is now working for Vinfast. Among these personnel in Australia, there’s Mr. Kevin Yardley, long-term Holden and GM employee, or Joe Sawyer, also a Holden veteran, manager of chassis and driving system production. Vinfast also hired numerous Australian automobile professional managers, namely Mr. Shaun Calver, Global Vice President of Manufacturing and Technology at Holden and GM from 2001 to 2017.

However, the Vietnamese brand also showed special interests in Holden’s testing and development centers. They are planning to acquire GM’s facilities including the Lang Lang center in Victoria, Holden’s next destination to close down.

At the moment, there are up to 800 employees in Holden consisting of hundreds of engineers and design professionals. It comes without saying that Vinfast aims to bring a large number of them into their workforce in the new headquarters (near Holden’s in Salmon St.). Should they succeed, or even acquire the brand of Holden, this would ensure a steady and fruitful future for Vinfast.

Jim Deluca, Vinfast representative, responded to Carsales.com.au interview: “We are currently talking to partners in development of the models’ stylishness and rationality. We pay attention to all cooperations that aid the company in the most effective and profitable way”. The company’s vision is to become that of world-class standards and popularity.

Vinfast also announced their appearance in the American market starting 2021.

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