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THE BATTLE FOR MARKET SHARE OF THE AUTOMOBILE INDUSTRY IN VIETNAM 2019 (13/1/2019)

Toyota retained its first place in the segment of minicars, while THACO dominates the general market.

THACO continued its reign with 91.710 automobile units of Kia, Mazda, Peugeot with buses and trucks. Toyota Vietnam came second with 79.328 Toyota and 1.511 Lexus units sold, accounting for a total of 80.838 units. TC Motor was next: 79.568 units, reaching a 25% growth compared to 2018.

Regarding only minicars, Toyota remained unbeatable in Vietnam with 78.795 units. The manufacturer mostly sells minicars, only one of which is a commercial line, Hiace, carrying humble sales figure of 533 units.

TC Motor came second (69.916 units) and THACO placed third with 66.470. THACO had the upper hand for owning 3 different brands should they be counted on their own, but Kia and Mazda had even lower sales than Honda.

Honda greatly benefits from imports, namely the CR-V form Thailand. In 2019, CR-V surpassed CX-5 to become the best-seller of the segment. Honda Vietnam registered a 22% growth compared to its previous year and stand fourth in terms of market shares after the 3 giants.

Mitsubishi had the best growth of all, a whopping 198% rate was reported. Thanks to major models such as Xpander from Indonesia, the Japanese corporation thrived and was most mentioned in the market during 2019.

Also in that timeframe, Vietnam had consumed 385.641 automobile units of all segments, an average of over 1000 units per day, which is 9.4% higher than 2018. Said figures resulted from the 306.073 VAMA units and 79.568 from TC Motor (Hyundai-distributed, not belonging to VAMA).

For VAMA specifically, minicars usage rose by 20% while commercial cars and special-purpose vehicles decreased by 5.6% and 27% respectively. In which, 189.450 of assembled units were sold, 12% less than 2018. On the contrary, imported cars rose by 82%, that stands for 132.872 units sold.

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