Tuesday, February 25, 2020
Home > Automotive companies' activities > BOWLER – THE INFAMOUS ENGLISH OFF-ROAD AUTOMOBILE MANUFACTURER – OFFICIALLY ACQUIRED BY JAGUAR LAND ROVER (25/12/2019)

BOWLER – THE INFAMOUS ENGLISH OFF-ROAD AUTOMOBILE MANUFACTURER – OFFICIALLY ACQUIRED BY JAGUAR LAND ROVER (25/12/2019)

After merging in with Jaguar Land Rover, Bowler is guaranteed a strong future as well as retaining their products and services for worldwide customers.

On 18/12/2019 in Belper, Derbyshire, UK, Jaguar Land Rover had officially acquired Bowler, the high-efficiency automobile manufacturer on all terrains, along with other accessories and products in England.

Established in 1985, Bowler is the pioneer in creating utility vehicles in England and achieved great successes in worldwide off-road racing tournaments. Therefore, their favorable background of knowledge, historical experience on aerodynamics on terrains and specialized manufacturing techniques are to become Jaguar Land Rover’s highly beneficial assets.

Special Vehicle Operations – SVO – is one of Jaguar Land Rover’s core business facilities. At which location, Jaguar and Land Rover models undergo R&D processes that split into various categories: SV, Personalization, Tradition and soon to come: Bowler, the 4th business unit.

Michael van der Sande, Executive Director of Jaguar Land Rover’s SVO has informed: “For nearly 35 years, Bowler has experienced countless self-reinvention and developments, whose name has proven its value through off-road races across the globe. It is an honor to be in a position to join in on their journey and guide Bowler for years to come as part of Jaguar Land Rover. For the foreseeable future, we urge ourselves to focus on the continual support for Bowler’s subordinates and customers in the process of transferring from Bowler to Jaguar Land Rover.”

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