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Home > Market information > In March, the Ford EcoSport sales has exceeded the Chevrolet Trax (09/04)

In March, the Ford EcoSport sales has exceeded the Chevrolet Trax (09/04)

In February 1974, Chevrolet has sold 64 Trax LT cars nationwide, however, that number dropped by half in March. Meanwhile, Ford EcoSport rival has sold a total of 384 vehicles in February. That number was up to 432 units in March, up to 400 units more than the Chevrolet Trax.
There are 2 main reasons why Chevrolet Trax is not really trusted by consumers in Vietnam. Firstly, its price is too high compared to competitors in the segment. The listed price of Trax LT is 769 million $, while rivals EcoSport range from 585 to 664 million $. Secondly, because the Chevrolet Trax is a rookie in the Vietnamese market, therefore consumers want to wait for experience as well as quality feedback.
Meanwhile, EcoSport has been a “king” in the Crossover segment for urban in Vietnam in the past few years, so with the mentality of ” Comfort is better than prideā€, consumers will still favor this model. In the future, whether Chevrolet can make a breakthrough before the opponent? Let’s wait.

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